In an attempt to create a logo that would represent the important mission of the organization, Kelly Adachi, an Organizational Communications Specialist, spent a great deal of time talking to co-founders Jim and Betsy Jones Stork and reading the materials written to date. The goal was to create a design that would visually represent the mission by depicting both intellectual and creative growth.

The Golden Rectangle - (aka the golden mean, or golden section) A representation of the mathematically aesthetic rule where the division of a line produces a ratio in which the smaller segment is to the larger as the larger is to the whole. These proportions are discerned by taking a square, finding the mid-point of one side, drawing a line from the midpoint to a comer, and dropping that line from the corner to the same plane as the midpoint. A rectangle using the original height of the square on two sides and the longer line length from the exercise, on the two sides, is called a golden rectangle.

Gradated Nautilus - Successive rectangles built from the original square, with each square containing a 90 degree arc, produces the same proportions as a chambered nautilus.

Golden Rectangle with Nautilus - The final design combines the geometrics of the golden rectangle with the phenomenon of the chambered nautilus to represent the synthesis of academic observation with aesthetic purity.